Autism is a neurodevelopmental condition that affects the way the brain processes information, which can make accessing shops incredibly stressful for people with autism and their families.
Supported by Autism Wessex, AFC Bournemouth’s Superstore Sensory Hour will take place on the first Tuesday of every month between 4-5pm. Music and television screens will be turned off and background noise will be reduced.
In addition, retail and ticketing staff will receive additional training so that they are able to provide the best service and support possible to every visitor.
AFC Bournemouth’s commercial director, Rob Mitchell, said: “it is at the heart of our retail strategy to ensure that our Superstore is accessible to all, that all visitors have a comfortable and enjoyable experience with us, and that we offer merchandise for everyone.
The Superstore Sensory Hour is an important step forward in achieving this and we look forward to working with Autism Wessex this season.”
AFC Bournemouth encourages anyone who visits the Superstore during the allocated hour to be mindful of other visitors.